How to Increase Customer Loyalty in 7 Simple Steps
Brands may acquire trust and build connections with customers through loyalty programmes. According to the Editor’s Choice, 43% of individuals prefer to spend more money on brands with which they are familiar.
What are some strategies that firms may use to boost customer loyalty?
1. Excellent customer service
Diners will have expectations based on ratings and information on a venue’s website before they arrive. There are numerous advantages to providing excellent customer service:
- Profitability is increased.
- Increase number of returning customers.
- Employees are praised, which helps to enhance morale.
- Building relationships, such as addressing customers by their first names and keeping track of their preferences, can make a consumer feel like a person rather than a number.
2. Using social media to connect with customers
Social media has evolved into a powerful tool for promoting businesses. These platforms aid in the distribution of information and updates to current and potential diners. Social Media can help you establish an engaged audience by emphasising offers, posting information, and responding to likes and comments. Businesses may use competitions and giveaways to increase customer loyalty by encouraging consumers to share their content with others. This is a wonderful approach to turn your customers into brand ambassadors!
3. Make yourself stand out
Don’t go with the flow – EPoS systems for takeaways & restaurants can offer something different from what other places have to offer in order to draw more attention.
A good EPoS System provides low-cost, industry-leading technology that helps hospitality organisations increase profitability by lowering operational costs. Every stage of a company’s journey may be optimised, ensuring that they receive the best service possible every time.
4. Follow-up/response
Following up with prior customers is one of the most critical parts of increasing loyalty. It’s critical to provide avenues for people to provide candid feedback on their experiences.
This will give venues insight into how customers felt, and if there are any adjustments that need to be made, they will be able to make them.
Written and digital feedback can be made public, providing potential diners with an idea of how another person’s meal went.
5. Using technology to create a personalised experience
Customer loyalty will rise if you provide a personalised experience. It’s impossible to recall everyone’s names and personal information, which is why having good EPoS software may help. Venues can personalise offerings and promotions to the right people by collecting data.
Tapa EPoS system will enable businesses to collect and analyse vital customer data, such as preferences and purchase history. This can help you construct a useful and robust customer database that you can utilise to create loyalty programmes.
6. Ordering via mobile device
Customers who order via mobile device spend more, due to having more time to consider their options and not being rushed, alongside being assisted with imagery. As a result, guests may feel more at ease when placing their orders, resulting in a positive experience and a desire to return in the future.
7. Managing customer loyalty with CRM
CRM (customer relationship management) allows companies to gather and maintain vital client information in one place. This allows venues to learn more about their customers so that their experiences may be tailored, increasing the likelihood of them remaining loyal such as tailored offers built from real customer data.
